Our audience
Engaged and loyal
Our core readership is aged 30 to 69, with a strong presence across the AB, C1 and C2 socio-economic groups. We build relationships with readers who value local stories and actively support West Wales businesses.
Welcome · Croeso
Celebrating life in West Wales
Past, present and future. In print, online and across our communities.
Our purpose
Share the best of our region, near and far
West Wales Life & Style celebrates and promotes Pembrokeshire, Carmarthenshire and Ceredigion, both within the region and beyond.
Through our print and digital platforms, we share the craft, culture, people, places and businesses shaping West Wales. Every edition brings together engaging editorial, striking photography and video dedicated entirely to life across the three counties.
Our readers include local residents, regular visitors and people with lasting connections to West Wales. They share one thing: a genuine passion for the region.
Where to find us
Across three counties
West Wales Life & Style is available throughout Pembrokeshire, Carmarthenshire and Ceredigion, including Tesco, Morrisons, Sainsbury’s and Asda, as well as hundreds of holiday cottages and short-stay venues.
See our distribution network →For businesses
Meaningful local reach
We give businesses direct access to an audience already interested in West Wales, with print, digital and social opportunities shaped around each advertiser’s message, goals and budget.
Explore advertising options →A personal partnership
Face-to-face support from people who know West Wales
We build personal, face-to-face relationships with our advertisers so every campaign delivers maximum value. Our team takes time to understand your business, your audience and the message you want people to remember.
By working closely with advertisers, contributors, feature subjects and readers, we aim to strengthen the region’s business community and support a thriving, sustainable future for West Wales.
Meet the team
Local knowledge. Decades of experience.
Editor
Steve Adams
Born and raised in Solva, Steve brings more than 20 years of experience as a journalist and editor across West Wales. His work has spanned the Western Telegraph, Western Mail, South Wales Guardian, Tivyside Advertiser and specialist regional titles.
Sales Director
Mike Owen
Mike brings more than 20 years of sales and marketing experience, working with thousands of local businesses. Raised in Tenby, he has lived and worked in West Wales for more than 30 years.
Business Development Manager
Amanda Owen
Business Development Manager Amanda Owen is the latest addition to the West Wales Life & Style team. Born in Aberdare and raised in Tenby, but now living in Camrose, Amanda is a true West Wales native with a passion for celebrating our corner of the world. A devoted mum of one, Amanda will focus her energy on helping local companies achieve outstanding results with the support of West Wales Life & Style.
Our commitment